BM350 Marketing Management, assignment help

This assignment was previously paid for. First grade was a 60%. Tutor resubmitted and still received a 65%. So I have another chance to resubmit again.


Marketing Management

Directions: Be sure to save an
electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete
sentences, and be sure to use correct English, spelling, and grammar.
Sources must be cited in APA format. Your response should be four (4)
double-spaced pages; refer to the “Assignment Format” page
located on the Course Home page for specific format requirements.

Respond to the items below.

  1. Explain
    customer-perceived value.

  1. Explain
    total customer satisfaction.

  1. What
    valuable functions can brands perform for a firm?

  1. Given
    that the power of a brand resides in the minds of consumers and how
    it changes their response to marketing, there are two basic
    approaches to measuring brand equity. Briefly, describe each of
    these approaches.

  1. Incorporating
    the concepts discussed in this assignment, answer the following: How
    does a loyal brand community support the positioning and branding of
    a small business? Provide an example to support your explanation.

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