Is It Form or Function?, business and finance homework help

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Marketing Management

Directions: Be sure to save an
electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete
sentences, and be sure to use correct English, spelling, and grammar.
Sources must be cited in APA format. Your response should be four (4)
double-spaced pages; refer to the “Assignment Format” page
located on the Course Home page for specific format requirements.

Respond to the items below.

Part A: With Products, Is It Form or

The “form versus function” debate
applies in many arenas, including marketing. Some marketers believe
that product performance is the end all and be all. Other marketers
maintain that the looks, feel, and other design elements of products
are what really make the difference.

Take a position: Product functionality
is the key to brand success versus product design is the key to brand

Part B: Is the Right Price a Fair

Prices are often set to satisfy demand
or to reflect the premium that consumers are willing to pay for a
product or service. Some critics shudder, however, at the thought of
$2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position: Prices should reflect
the value that consumers are willing to pay versus prices should
primarily just reflect the cost involved in making a product or

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