New Product Development of Patagonia – 2.5 pages

New Product Development (Hint: You may choose to answer the questions in this section for your entire parent company, not just your brand).

  1. What new products has your company introduced in the recent past? Have these been
    successful? Why or why not? How could they be/have been more successful?
  2. What new products has the competition developed? Have these been successful or not?
    Why or why not?
  3. Based on your responses above, generate three ideas for new products. Which of these
    ideas should be developed? Why?

*btw Patagonia is the American clothing company

*Please answer these questions in detail in an essay format with a lot of citations ( in text + reference page) And it has to be in APA format.

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