New Product Development (Hint: You may choose to answer the questions in this section for your entire parent company, not just your brand).
- What new products has your company introduced in the recent past? Have these been
successful? Why or why not? How could they be/have been more successful?
- What new products has the competition developed? Have these been successful or not?
Why or why not?
- Based on your responses above, generate three ideas for new products. Which of these
ideas should be developed? Why?
*btw Patagonia is the American clothing company
*Please answer these questions in detail in an essay format with a lot of citations ( in text + reference page) And it has to be in APA format.